Winter Jam – Sonoma Raceway

Event Branding & Graphics

Overview

I created the visual identity and full graphics package for Winter Jam events from 2023-2025 at Sonoma Raceway’s annual drifting and stunt-driving festival. My goal was to create a gritty, high-energy look that felt true to motorsport culture while still bringing in a winter vibe without holiday clichés.

Approach

• Built a refreshed event identity using asphalt textures, smoke effects, and bold distressed typography.

• Updated the Winter Jam logo with cleaner shapes, improved legibility, and stronger orange/red accents.

• Designed a full suite of social graphics including announcements, schedules, and driver highlights.

• Created hero posters, digital ads, flyers, and ticketing assets with dynamic drift-inspired layouts.

• Produced on-site signage—paddock banners, way-finding, and large-format boards—optimized for visibility through smoke and low winter lighting.

Outcome

Delivered a cohesive, modernized visual system that strengthened event recognition online and on-site, giving Sonoma Raceway a scalable identity foundation for future Winter Jam seasons.